[ Wear overwear as you would wear skin.

The collection of overwear designed for HiFU. ]

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What is HiFU ?

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HiFU is the Japanese word for skin. It refers to the skin of the body.

The skin is the Largest Organ in the human body, weighing about 16% of the body weight.

 

The skin is also composed of three layers: epidermis, dermis, and subcutaneous tissue.

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Concept

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We thought again about the existence of the skin, which we take for granted.

 

It is the largest organ in the body and the "beginning" of the body.

Everything starts from the skin and is connected to the skin.

 

It seems that the skin also has emotions. Painful, hot, pleasant, embarrassing...there have been many scenes where the skin reacts before the brain does.

 

" We want to do something that makes my skin happy. "

This is how we started our second collection HiFU.

 

Just as the skin is made up of three layers : epidermis, dermis, and subcutaneous tissue, the second collection is made up of a combination of "SKINNER," "UNDER," and "INNER".

 

Three indispensable entities that support each other and are aware of each other.

The story of this collection begins with the search for "second skin" inner wear that breathes like skin.

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Inspiration

 

 

"The skin consists of three layers: epidermis, dermis, and subcutaneous tissue.

In the same way, we have prepared three themes for HiFU. Each piece is inspired by natural materials.

 

From this material inspiration, we attempted to project a "pulse" of complementary colors onto the three layers of HiFU, and sublimate it into an overwear that we define as existing between accessories, clothing, and lingerie.

 

First, the "SKINNER".

This is the base, representing the stable "concrete".

 

Then there is "UNDER".

This is an intermediate product, a stretchy "stalactite cave".

 

The last one is "INNER"

Which is a gorgeous "paint" that is applied as a finishing touch.

 

The tools of inspiration were materials from nature, such as large trees, brown tree branches, white stones, and background soil. Items that evoke a sense of nostalgia, such as scrolls, old paper, pencil drawings, and typewriters, also contributed to the inspiration.

 

These three themes are all a little close to our daily lives.

Even if we don't pay much attention to them in our daily lives, they are there when we notice them.

 

HiFU gives form to such "existence" as overwear.

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SKINNER

 

 

This theme, named "SKINNER", embodies the SUBCUTANEOUS TISSUE, the deepest of the three layers of the skin.

 

It is the innermost part of the layered skin, and also the deepest part of the essence.

Our image of it is the essence and psychology of things.

 

What is it that the back of the skin, the back of the body, and the back of the mind wants?

What we want now is honesty that touches our hearts rather than obfuscation.

 

For this reason, "SKINNER" focuses on unpainted concrete and materials before they are made.

 

Each item is a blend of design and color scheme, with an emphasis on the exposed, the obvious, and the hidden.

 

The fabric is clean and thin because it is used at the bottom, where it is in close contact with the skin. The fabric is clean and thin, with a high degree of adhesion, and special attention is paid to comfort.

 

You will feel the comfort of the second skin, where the mesh and jersey fabrics interweave with each other to create a perfect fit.

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UNDER

 

The "UNDER" is an item to be worn on top of the "SKINNER".

It acts as a coordinating "accessory".

 

This theme, named "UNDER", embodies the DERMIS part of the three layers of skin. In our image, it captures the in-between of matter and the in-between of ideas.

 

This theme is mainly based on the image of cave products (secondary and intermediate products) such as stalactites in caves.

 

For example, limestone strata are formed when the remains of organisms with calcareous shells and skeletons are deposited thickly on the sea floor in warm seas where coral reefs develop.

 

Secondary and intermediate products in the process of being generated by the natural process from materials that are the corpses of living things.

This is the source of the "UNDER" theme.

 

In the items, we use color schemes of color depth in intermediate products such as limestone caves, and materials that complement each other.

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INNER​

 

The "INNER" is the finishing touch on top of the "SKINNER" and "UNDER". It is almost like a garment, and can be coordinated like a top.

 

This theme embodies EPIDERMIS, the outermost of the three layers of skin.

This was created based on the image of bricks after painting and the gorgeous materials that overlap on the outside.

 

The EPIDERMIS is also the part that is most exposed to the outside air. For this reason, the items are made of a thick fabric that is layered on top of the original material as a surface layer. In addition, emphasis was placed on a design that wraps around the body.

 

 

"SKINNER", "UNDER", and "INNER".

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SKINNER", "UNDER", and "INNER", these three combinations are paired items that are indispensable to each other.

Stylish, luscious, and with a pinch of shadow, this is a unique lineup that has never been seen before.

By combining and coordinating these items, the collection attempts to embody overwear.